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Sulwhasoo is a luxury cosmetics brand that is famous in Korea. It was created as holistic beauty brand based on Asian medicinal herbs such as ginseng. Today, its comprehensive skin solutions address problems at their roots, using modern science to rediscover thousands of precious ingredients known in Asia for centuries. As the first Korean beauty brand to mark 1 trillion KRW in annual sales, Sulwhasoo is rewriting the history of Korean cosmetics industry. The most iconic and best-selling Sulwhasoo products are First Care Activating Serum EX, Snowise Brightening Serum, and Concentrated Ginseng Renewing Cream EX.

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